Heffron appoints new head of product
SMSF services firm Heffron has appointed a new head of product as the firm looks to expand its suite of digital products.
Kate Sheringham has joined Heffron as head of product as the firm looks for different ways to support clients through digital products.
As head of product, Ms Sheringham will join the executive team and will be directly involved in setting the future direction of the firm.
She will be responsible for both Heffron’s traditional administration and actuarial services as well as its rapidly growing suite of digital products.
Heffron managing director Meg Heffron said Ms Sheringham has a wealth of experience from roles held at Class, BT, and her private consulting work.
“Like the rest of us at Heffron, Kate is highly motivated to solve the real business problems faced by our accounting and adviser colleagues who work with SMSF clients,” said Ms Heffron.
“Together, we’ll keep doing that in a way that makes Heffron’s deep technical expertise accessible, affordable, highly practical and relevant. Adding her to the team will definitely mean we do it much better.”
Heffron has also added a new pension benefit tool to its Super Toolkit and will soon be launching a new integration with Class.
Miranda Brownlee
Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.
Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates.
Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.
