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SMSFs lose ground to industry funds on satisfaction

industry funds on satisfaction, SMSFs
By Miranda Brownlee
30 July 2018 — 2 minute read

Among super fund members with balances over $5,000, industry super funds are ahead of SMSFs in terms of satisfaction, according to the latest Roy Morgan survey.

Based on findings from a recent Roy Morgan survey across 30,000 consumers, in the six months to June 2018, industry superfund members with balances over $5,000 had higher levels of satisfaction with their fund’s performance compared with those in retail and SMSFs.

Even among members with balances of $700,000 or more, industry super funds are well ahead, said Roy Morgan, with a satisfaction level of 87.5 per cent, compared with only 77.9 per cent for retail funds and 82.7 per cent for SMSFs.


This high balance segment is particularly significant, it said, as it accounts for over a quarter or 26.3 per cent of total superannuation funds and yet has only 4.6 per cent of superannuation members.

In the past 12 months, industry funds showed gains in satisfaction across all balance segments with the best performance being a gain of 9.5 per cent points in the over $700k group, followed by 5 per cent points in the $250k to $699k segment and 4.4 per cent points for the $100k to $249k segment.

SMSFs, on the other hand, had losses in satisfaction in all of these important groups, with the greatest decline being 18.3 per cent points in the $100k to $249K bracket.

Roy Morgan industry communications director Norman Morris said the superannuation sector is currently receiving a great deal of adverse publicity in the royal commission, particularly in relation to fees, advice and minimum balances for SMSFs.

“Superannuation satisfaction is a vital part of understanding the behaviour of members as it is unlikely that the vast majority will be actively engaged enough to be reading performance tables,” said Roy Morgan.

“It is more likely that it is how they feel regarding the performance of their fund that will ultimately determine their actions.”

Investment Trends also released the findings of its 2018 Super Fund Member Sentiment and Communications Report which indicated that while satisfaction with super funds is increasing, super fund switching intentions are also on the rise.

Investment Trends said that satisfaction has risen for the second year in a row, with 71 per cent of respondents in the survey rating their overall satisfaction with their super fund as good or very good in 2018, up from 69 per cent in 2017 and 64 per cent in 2016.

Investment Trends senior analyst King Loong Choi said super funds have excelled at lifting member satisfaction, especially during a period of subdued investment performance from domestic equities.

“Still, super funds cannot rest on their laurels, given the fundamental shifts that are expected to flow from the Productivity Commission and the Royal Commission,” said Mr Loong Choi.

According to the Investment Trends data, the number of Australians thinking of switching their super fund is at a record high, with 7 per cent of members intending to leave their super fund in the next 12 months, up from the 5 per cent levels observed in previous years.

“The growing intention to switch super funds is predominantly driven by younger Australians, with 16 per cent of those aged between 18 and 34 saying they intend to do so,” said Mr Loong.

SMSFs lose ground to industry funds on satisfaction
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Miranda Brownlee

Miranda Brownlee

Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates.
Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: [email protected]momentummedia.com.au
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