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Quarter of a million trustees flag new, unmet advice needs

Meeting, SMSF
Miranda Brownlee
05 June 2018 — 1 minute read

About half of all SMSFs have a wide range of unmet advice needs and are willing to pay for it, with a surge in demand particularly for inheritance and estate planning advice, according to new research.

Up to 276,000 SMSFs indicate that they have unmet advice needs, according to the 2018 Vanguard and Investment Trends SMSF report, out of a total pool of 593,000 SMSFs.

Of the unmet advice needs, inheritance and estate planning advice demand saw the biggest jump across all areas of advice in the last 12 months, with up to 77,000 indicating their appetite, up from 59,000 in 2017.


However, tax and SMSF strategies continued to drive the biggest demand for advice, with 136,000 saying that they had unmet advice in areas such as tax planning, SMSF pension strategies and SMSF contribution strategies.

Investment Trends research director Recep III Peker said this growing area of unmet advice needs was a missed opportunity for accountants and financial advisers, considering how their market penetration has not kept up with the growth of SMSFs over the last decade.

According to the report, the number of SMSFs who do not use an accountant increased from 95,000 in 2007 to 243,000 in 2018, while the number of SMSFs using financial advisers has flatlined at 210,000 since 2007.

“Planners are doing as well as they were 10 years ago in the SMSF market but overall, their penetration to the broader SMSF market hasn't increased over the years,” said Mr Peker.

“Overall, the number of SMSFs who do not use an accountant has doubled by nearly two and a half times in the last 10 years.

“Part of it is because of digital disruption, 115,000 SMSFs now say they use online admin firms to administer their SMSF hence they don't need to use an accountant, and there are a number of challenges.”

However, client satisfaction has reached a three-year high with financial planners, rising to 81 per cent, while accountants saw a 77 per cent satisfaction rate.

Vanguard head of corporate affairs Robin Bowerman said deeper client relationships and more time spent communicating with clients was a key factor in maintaining client satisfaction and could help weather external factors, including the most recent banking royal commission.

“You often talk to SMSF trustees and you get anecdotal feedback that they don’t trust advisers and the royal commission has laid that out very publicly, but when you actually talk to people who have an adviser, they'll say, ‘except my guy, they are great’,” said Mr Bowerman.

“So that individual relationship, despite what's going on in the background with the royal commission, if the adviser has a good relationship with their client, it tends to be pretty weatherproof if something goes wrong.”

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

Quarter of a million trustees flag new, unmet advice needs
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