Industry SuperFunds is set to relaunch its ‘compare the pair’ advertising campaign in a bid to attract more members, despite some of the concerns raised by ASIC with its previous campaign.
The industry super fund lobby group announced it will launch the third generation of the famous ‘compare the pair’ advertising campaign, which it said is aimed at reminding Australians at “what to look for when choosing a superannuation fund”.
Industry Super Australia senior manager brand and marketing, Bronwyn Hooton said it was a challenge giving “such a well-known campaign a new lease of life”.
“The team has done a great job of giving viewers something fresh, with a touch of intrigue,” she said.
When the ‘compare the pair’ advertising campaign was run between February and May in 2014, ASIC raised some concerns that consumers could be misled by the superannuation choice advertisements.
Industry Super Australia, the umbrella organisation of Industry SuperFunds, agreed to a series of amendments, agreeing that future versions of the campaign would clarify the terms ‘Average Retail Super Fund’ and ‘Average Industry Super Fund’ by providing details about the samples used in the comparison, including the number of retail and industry funds in the samples.
SUBSCRIBE TO THE SMSF ADVISER BULLETIN
- 20 Sep 2017‘Execution only’ approach with SMSFs high-risk for accountantsBy Miranda Brownlee
- 20 Sep 2017Super saver scheme to benefit wealthy, says consultantBy Miranda Brownlee
- 19 Sep 2017Government rules out tax cut for family trustsBy Lara Bullock
- 19 Sep 2017Government likely to review licensing regime, consultant predictsBy Miranda Brownlee
- 18 Sep 2017Sluggish wage growth ‘undermining super savings’By Lucy Dean
- 18 Sep 2017SMSFs facing weaker investment outlook, report revealsBy Staff Reporter
- view all
- ‘Execution only’ approach with SMSFs high-risk for accountants
An industry lawyer has warned the unlicensed accounting firms recently contacted by ASIC that justifying the provision of services without a...read more
- Super saver scheme to benefit wealthy, says consultant
One consultant expects that wealthy Australians will gain the most advantage from the First Home Super Saver Scheme while the overall take-u...read more
- Government likely to review licensing regime, consultant predicts
Given the ongoing cost and complexity of the licensing regime for accountants, one consultant believes the government may have to review and...read more
- view all