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SMSF robo-advice open to bank manipulation

Miranda Brownlee
21 April 2015 — 1 minute read

There is growing concern the major banks may manipulate the robo-advice technology they develop in order to favour their own SMSF products, according to Taxpayers Australia. 

Speaking to SMSF Adviser, Taxpayers Australia's superannuation products and services manager, Reece Agland, said while the development of robo-advice platforms by independent groups could be very beneficial to the SMSF industry, he is worried about larger institutions entering the robo-advice space.

“You don’t know the algorithms they use, so are they going to do it in such a way that it favours their product?” said Mr Agland.


The fact that there is currently no regulation in this area is also concerning, he added.

“I mean, the client has gone onto a computer system and typed things up. If the computer spits out bad advice, who’s going to be responsible for that? Who’s responsible for the best interests duty when it’s the computer doing it?” he said.

The industry needs to bring in regulation that dictates who’s responsible in these types of circumstances, Mr Agland said.

According to the 2015 Automated Investment Advisers Global Market Review undertaken by FinDigital and Ignition Wealth, SMSF trustees are likely to be the first group of investors to use robo-advice.

SMSF trustees, Mr Agland said, are already savvy about investments and would therefore know how to make the most of the technology.

“Someone who doesn’t know a lot about investments might find robo-advice difficult in terms of knowing what information to provide, whereas the older people know what they’re looking for,” he said.

Robo-advice may also appeal to SMSF trustees since it provides greater control and transparency.

According to Mr Agland, it will still be important for clients to see a financial adviser, even with robo-advice, since clients may not know what information to put in at the beginning to get the right advice.

They may also have difficulty in picking a particular investment for the list generated by the computer, he added.

“I still think there’s room there for the financial adviser or accountant to help them with the process and then once they’ve got the investments, to tell them which one is best and how to make the most of it,” Mr Agland said.

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

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