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Super industry ‘vulnerable to shocks’: Tria

Miranda Brownlee
11 December 2014 — 1 minute read

While the compulsory super guarantee is likely to see super hit $5 trillion by 2025, the broader superannuation industry remains vulnerable to restricted growth, according to Tria Investment Partners.

Tria Investment Partners managing partner Andrew Baker said by 2025 the super industry will be “brutally competitive, creating lots of openings for entrants but increasingly difficult for today’s incumbents”.

Mr Baker said conditions in the super industry are already becoming more challenging, with net cash flows getting harder to come by, net member growth virtually nothing and traditional distribution models under threat.


The industry, he said, will increasingly have to rely on investment returns for growth.

“Slowing growth in any industry generally results in intensifying competition, falling margins and consolidation,” he said.

Lack of growth will also mean the super industry is vulnerable to regulatory shocks.

“Look at the impact on Challenger arising from unexpected change in social security treatment of one of its products, or on UK annuity providers which received no notice of the removal of compulsory annuitisation,” said Mr Baker.

“Consider the effects on super funds generally of measures such as restrictions on franking credits, removal of tax exemptions for pensions, or adverse social security changes – no longer unimaginable.”

Mr Baker said existing participants in the super industry will also face the threat of new entrants unconstrained by current thinking or legacy systems.

“A $5 trillion industry has a lot of room for new billion-dollar businesses – super may be compulsory but that doesn’t mean that today’s incumbents will continue to be winners,” he said.

Mr Baker also said there is little reason for anyone in the super industry to feel comfortable.

Participants in the industry need to be thinking about how they will deliver on their objectives in the super industry of 2025, he said.


Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

Super industry ‘vulnerable to shocks’: Tria
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