After outlining intentions to extend its services beyond the SMSF sector, OneVue has announced it is undergoing a “rebranding exercise.”
OneVue chief executive Connie Mckeage said OneVue’s vision for 2014 is much broader than in previous years, with operations now encompassing a more “extensive” set of both platform and fund services.
She said a more accurate description of OneVue today is as a “fund services specialist and a wholesale provider of SMSF, retail super and digital member-based solutions”.
“Less than nine months ago, we acquired Computershare’s unit registry arm which bolstered our installed unit registry software offering to what’s now a comprehensive find services operation,” she said.
“The transaction saw OneVue become the market leader in independent outsourced unit registry solutions, with $315 billion in funds under administration and funds administered using our installed software solution as at 31 December 2013,” she added.
Ms Mckeage also said the purchase of super trustee MAP Funds Management in February has allowed OneVue to strengthen its position in the retail super market.
“These transactions have expanded OneVue’s capabilities considerably and at the same time the range of domestic and global clients that we work with,” she said.
“While our adviser platform has always been one of our flagship services, our operations have encompassed a much broader range of solutions for quite some time.”
OneVue also said it has now officially launched its new public website and company logo.
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