X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the SMSF Adviser bulletin
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
Home News

Robo-advice a lucrative ‘entrée’ for advice businesses

Despite discussion around the threats of robo-advice, the chief executive of one advice firm has said automated advice will actually help to attract clients to bespoke advice firms.

by Miranda Brownlee
June 13, 2016
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

Speaking to SMSF Adviser, MGD Wealth chief executive John Barton said from the evidence he’s seen a lot of the self-directed investors using robo-advice as a standalone option at the moment will for the most part require more personalised advice down the line.

“I think it’s definitely a complement [to financial advice], and in some cases it’s an entrée,” said Mr Barton.

X

“[For example], a younger client with a smaller balance, setting up a fund, implements basically an automated on-boarding tool, with very little strategic advice, maybe no asset consulting advice, but relatively over time as their income grows, their wealth grows, their experience with markets is maybe a little bit up and down, they may then want strategic and or some investment advice over time,” he explained.

“They’re going to look to engage with someone with that advice, therefore I see robo as a complement to what we do, not direct competition.”

While there will be some segments of the market that will only ever want purely self-service advice and another completely dependent on advisers, there is a middle segment in between that wants robo-advice initially and wants personalised advice later on.

Mr Barton also pointed out some of the strategic advantages for practices.

“I think robo-advice can enable an advice firm to reduce its costs in the back office, and still support a high-touch, high-quality, high advice personal front end model,” he said.

Read more: 

Lawyer flags areas increasingly targeted by ATO

Mid-tier firm gives last-minute tax tips ahead of 30 June

Prepare for EOFY ‘peak’ rush period, practitioners told

Related Posts

People will hold on to assets with revised Div 296 legislation to avoid CGT

by Keeli Cambourne
December 5, 2025

In the Senate Estimates on Wednesday (3 December) Senator James Paterson said according to the Parliamentary Budget Office, superannuation members...

Daniel Butler, director, DBA Lawyers

Keep transactions arm’s length in unit trusts to avoid hefty NALI tax: legal expert

by Keeli Cambourne
December 5, 2025

Daniel Butler, director of DBA Lawyers, said if dealings are not done at arm’s length, section 295-222(5)(a) can result in...

Mary Simmons

Understanding complex behaviour next challenge for SMSF sector

by Keeli Cambourne
December 5, 2025

Mary Simmons, head of technical for the SMSF Association, told SMSF Adviser that although changing rules and technical complexity will...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Strategy
  • Money
  • Podcasts
  • Promoted Content
  • Feature Articles
  • Education
  • Video

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited