Advisers brace for COVID-19 recession

The research also found that a significant proportion of advisers were concerned about the ability of their own practice to survive the crisis, with 33 per cent saying they were focused on ensuring their business pulled through over the medium to long term.

Centrepoint chief executive Angus Benbow said as well as helping clients through the economic impacts of the coronavirus, advisers were also struggling with financial issues of their own.

“The majority of financial advisers are small-business owners, so many are focused on ensuring their businesses remain viable and sustainable beyond the current period of market uncertainty,” Mr Benbow said.

“At the same time, they are focused on doing crucial work to support clients, many of whom have lost their jobs or are experiencing financial distress or cash-flow issues.”

Mr Benbow said the crisis had forced advisers to become more innovative and proactive when it came to engaging with clients.

“In this environment, the value of quality financial advice has never been greater,” he said.

“Advisers are working to adapt their businesses and overcome the challenges of mandatory social distancing to help their clients through this period.

“Advisers are being innovative to stay connected to their clients and deliver compliant advice, for example making special arrangements for older clients and using solutions like digital signatures.

“All are spending extra time being proactive, connecting with anxious clients and helping them take advantage of the stimulus packages.”

Mr Benbow said the dealer group had established a dedicated adviser information portal to support practices throughout the coronavirus crisis which includes educational articles, client-facing materials, business continuity plans and remote working tips.