X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the SMSF Adviser bulletin
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
Home News

What if Australia has enough advisers to meet demand?

Is there an urgent need for the return of superannuation funds, banks, and insurers to advice?

by Maja Garaca Djurdjevic
December 19, 2022
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

The Association of Independently Owned Financial Professionals’ (AIOFP) annual summit heard an alternative interpretation of current adviser numbers — one that suggests that Australia has enough advisers to meet demand.

Namely, a panel discussion joined by CHOICE CEO Alan Kirkland heard that, according to recent Super Consumers Australia research, only 25 per cent of Australian adults look to the expertise of professionals (e.g. advisers) to assist with retirement planning.

X

The research, which covered 45 to 80-year-olds, found that while one in four Aussies plan to consult an adviser, as many as a third (37 per cent) are looking to take a DIY approach to plan for retirement, while 38 per cent are disengaged with few assets.

This, according to AIOFP’s Peter Johnston, suggests that if we assume that 25 per cent of Australia’s adult population plans to seek advice at some point or another, we come to a group of some 4.5 million people — a group easily serviceable by our existing advisers.

“Divide that by 15,000 advisers and you have exactly 300 clients per adviser. Advisers can have up to 500 clients and risk-only advisers can have up to 700,” Mr Johnston said.

As such, Mr Johnston said he couldn’t help but question the apparent urgency created by the Quality of Advice Review’s (QAR) lead Michelle Levy regarding the return of non-relevant providers to financial advice.

“The question then must be asked of Ms Levy’s ‘panic and scare tactics’ of claiming the nation does not have enough advisers to meet demand, therefore, justifying the institutions back into advice,” Mr Johnston said.

Last month, while elaborating on her proposal to allow non-relevant providers (not advisers) to provide advice, Ms Levy said: “There are 16,000 financial advisers in Australia, no matter what I recommend, no matter what reforms are made, there will never be enough advisers for everyone to get the advice they need.”

“Advice is episodic, so we need a diversity of providers, and the obvious candidates are the people that look after our money or lend us money,” she added at the time.

However, many have since questioned whether advice was in fact ever supposed to be a commodity for the masses.

Tags: News

Related Posts

Aaron Dunn, CEO, Smarter SMSF

Becoming a member of an SMSF is easy, but there are other things that need to be considered​​: expert

by Keeli Cambourne
November 26, 2025

Aaron Dunn, CEO of Smarter SMSF, said there has been a lot of discussion lately around trustee and member changes...

Peter Johnson, director, Advisers Digest

Lending money to members will breach SMSF compliance: adviser

by Keeli Cambourne
November 26, 2025

Peter Johnson, director of Advisers Digest, said section 65 stipulates that a fund cannot lend to a member or a...

Anthony Cullen, SMSF technical specialist, Accurium

Estate planning is more than just documentation

by Keeli Cambourne
November 26, 2025

Anthony Cullen, SMSF technical specialist for Accurium, said in a recent webinar  that an estate plan is not documents but...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Strategy
  • Money
  • Podcasts
  • Promoted Content
  • Feature Articles
  • Education
  • Video

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited