X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the SMSF Adviser bulletin
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Podcasts
  • Events
    • SMSF Technical Strategy Day
    • AI Summit
    • SMSF Awards
    • Australian Wealth Management Awards
  • Promoted Content
No Results
View All Results
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Podcasts
  • Events
    • SMSF Technical Strategy Day
    • AI Summit
    • SMSF Awards
    • Australian Wealth Management Awards
  • Promoted Content
No Results
View All Results
Home News

We’re all on the same team, so why doesn’t it feel like it?

SMSF Association CEO Peter Burgess has reiterated his call for a more united front in the financial services sector in his response to the comments made by the chief executive of the Super Members’ Council.

by Peter Burgess, SMSFA CEO
June 24, 2024
in News
Reading Time: 3 mins read

In a blog post on the association’s website, Burgess questioned why it doesn’t always feel like the financial services sector is on the same team.

We bring you his blog in its entirety:

X

Last week, in announcing the Super Members Council’s (SMC) support for the Delivering Better Financial Outcomes (DBFO) bill, chief executive Misha Schubert said the legislation, and, more specifically, changes to section 99FA of the SIS Act, would help stop “dodgy financial advisers” from using cold-calling businesses to solicit clients.

It was a comment for which she has since issued an apology, saying her comments were “mischaracterised” and “not meant to be generalised to all financial advisers”.

As we all know only too well, no one suffers more than financial advisers when terms such as “dodgy financial advisers” get thrown around. Particularly when the term financial adviser is incorrectly applied, as it so often is. The Corporations Act 2001 section 923C restricts the use of the term “financial adviser” and “financial planner” to those who are a relevant provider (aka a licensed financial adviser). Yet time and time again, these terms are quickly applied and interchangeably used in the context of unlicensed operators.

The conflating of licensed advisers and unlicensed operators is one of the biggest challenges facing the financial advice profession. The reputational damage it causes, along with the perpetuation of various myths, cut deep.

Today, the advice industry thrives on having the highest standards – a testament to the hard work and commitment of the advisers that remain. They have no truck with those doing the wrong thing, and for the very small percentage that do, there are legislated processes and penalties.

The time has come to separate the myth from the facts and for all stakeholders to take a stand against unlicensed operators who cause tremendous reputational damage to advisers doing the right thing, to say nothing of the financial pain they can inflict on unsuspecting consumers.

One final point is worth making. For years, it’s been the SMSF sector that has led the way with retirement income strategies. With about 50 per cent of SMSF members in retirement, it’s an issue our superannuation sector has successfully addressed – in no small part due to their advisers.

Not so the APRA-regulated funds. They have been in accumulation mode and some are only now coming to grips with policies that address the needs of their growing cohort of members nearing or in retirement.

It seems to your Association that these funds have something to learn from our sector in terms of how to address members’ retirement income needs. After all, we do have the same goal of giving every Australian a dignified and secure retirement, so it is time that we worked together to achieve the best possible outcomes for everyone.

Tags: AdviceNewsSuperannuation

Related Posts

‘Collective impact’ of Div 296 bill will affect all superannuation members

by Keeli Cambourne
January 27, 2026

Peter Burgess, CEO of the SMSF Association, said it is for this reason that he is hoping the superannuation sector...

Why the $3m super tax should see advisers given ATO portal access

by Keith Ford
January 27, 2026

One of the long-burning priorities for financial advisers has been gaining access to the Australian Taxation Office’s (ATO) Online services...

ASIC

WA adviser jailed for 6 years over ‘misappropriation’ of $1m of super funds

by Keeli Cambourne
January 27, 2026

The District Court of Western Australia sentenced former financial advisor, Anthony Paul Torre, to six years imprisonment, backdated to commence...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Strategy
  • Money
  • Podcasts
  • Promoted Content
  • Feature Articles
  • Education
  • Video

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Podcasts
  • Events
    • SMSF Technical Strategy Day
    • AI Summit
    • SMSF Awards
    • Australian Wealth Management Awards
  • Promoted Content
  • About
  • Advertise
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited