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Home News

Study reveals SMSF referral patterns

Accountants have been forming exclusive referral relationships with financial planners over the last 12 months, according to a OneVue/Investment Trends report.

by Reporter
October 29, 2013
in News
Reading Time: 1 min read
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The SMSF Accountant Report shows 28 per cent of accountants prefer referring their SMSF clients to one “trusted source” as opposed to several planners.

In addition, 85 per cent of accountants have SMSF clients with investment related queries, the report stated.

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“If accountants are going to encourage SMSF clients to engage with a new specialist, having a trusted relationship with that specialist is vital both in terms of client satisfaction and client retention,” said OneVue’s head of partner solutions Brett Marsh.

“With a number of mergers taking place between financial planning and accounting practices across the board, those that don’t offer an all-encompassing service for SMSF clients are seeing greater value in building alliances with trusted professionals in order to remain competitive.

“We see that there is a growing importance being placed on adviser and accountant relationships and it is something that service providers need to support and make simpler going forward,” Mr Marsh added.

Tags: News

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SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

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