Speaking to SMSF Adviser, Omniwealth managing director Matthew Kidd said while it may be tempting for new practice owners managing the substantial costs associated with setting up a business to go with one of the cheaper licences, often the business ends up losing out in the long run.
“There are some really cheap licences, but the cheaper the licence the less support you’re going to get,” said Mr Kidd.
“In the end, you end up doing a lot of the work yourself, and if you put a time value on that it means you’re losing about five hours a week doing something else and you’re not out there selling and that’ll cost you.”
Practice principals also often make a similar mistake with outsourcing, he added.
“There are some terrific outsource companies that can do your para-planning work for you, and yes, it’ll cost you, but this is where people make the mistake,” said Mr Kidd.
“They think, well, that’s going to cost me $500, I can do that myself – and well, yes, you could do it yourself but that means you’re not out there winning two new clients.”
Mr Kidd said this approach would mean that while the business has saved $500, it potentially has also lost $5,000 worth of new work.
“You’ve got to put a value on your time,” he said.
An interesting emphasis on selling.
Why spend time advising when you can be selling.
Reading this just confirms to me that the move to licensing for accountants is turning them from independent professionals into salesmen.
Not where I want to be, or be perceived to be……