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Home News

‘Robo-advice’ reference turning SMSF investors away

Some SMSF trustees are ignoring automated advice services on the false assumption that none of these services involve any human overlay, says an automated advice provider.

by Reporter
September 21, 2017
in News
Reading Time: 1 min read
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Speaking to SMSF Adviser, Six Park chief executive Pat Garrett said SMSF trustees often hear the word robo-advice and are off put because they think everything with the service is automated.

“There are parts of the service that should be automated such as the admin, because that’s how the costs come down. A lot of the processes associated with opening an account, assessing the client’s risk profile and their needs can be automated,” said Mr Garrett.

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On the investment front, however, across some of the automated service providers in the market there are professionals who do monitor the market conditions and make appropriate asset allocations for clients, which investors, he said, are sometimes not aware of.

“I think the human aspect really resonates with SMSF investors. Ultimately, what the customer wants to know is if there are people behind [the service] that are making really active decisions about asset allocation and what’s going on in the markets,” said Mr Garrett.

 

Tags: News

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Comments 1

  1. Chris says:
    8 years ago

    Robo-advice backed by experienced investment professionals can combine best of easy way to diversification, low cost and transparency, much needed by many SMSF trustees.

    Reply

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SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

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