At a media briefing in Sydney today, SPAA chief executive Andrea Slattery announced the association's new name will be The SMSF Association.
This rebrand will be effective immediately, Ms Slattery said.
''As part of our evolution we have decided to change our name to something simpler and more intuitive.''
''We have directly represented the professionals servicing the SMSF community and, indirectly, a majority of the more than one million trustees and members who are involved in SMSFs.
''Given our mission is to lead the SMSF sector in Australia, it is important to have a brand that instills confidence and trust and the place to seek professionals.''
More to come