The ‘SMSFCheck’ service claims to provide an independent assessment for SMSF trustees designed to check whether their investment approach is “on track” to meet retirement goals and is compliant with regulation.
“We’ve come out of almost two decades in the financial advice market and have never seen confidence levels so low about seeking help from the experts,” said SMSFCheck co-founder Rebecca Sullivan.
“It’s not just fees but the idea that investors won’t be given advice that is always in their best interests or will cover all aspects of their investment needs,” she said.
“We think online validation tools such as ours can help to rebuild that trust by giving investors an independent assessment of their situation that they can use as a guide to seek further advice,” Ms Sullivan added.
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Why would anyone pay $200 for that?