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Financial services provider penalised $11m over “cookie-cutter” advice related to SMSFs

A financial services provider whose advisers recommended clients roll over their super into SMSFs and use those funds to buy property through a related entity has been penalised more than $11 million.

by Keeli Cambourne
April 24, 2025
in News
Reading Time: 2 mins read
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DOD Bookkeeping Pty Ltd (in liquidation), previously Equiti Financial Services Pty Ltd (Equiti FS), has been penalised $11,030,000 after the Federal Court found it breached conflicted remuneration rules and its advisers provided inappropriate “cookie-cutter” advice.

According to an ASIC statement, Equity FS paid $130,250 in bonuses to three financial advisers who provided template advice to clients to roll over their super into SMSFs, and use those funds to buy property through a related entity, Equiti Property Pty Ltd.

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The court found that regarding 12 clients who gave evidence to the court, the advice provided was “cookie-cutter” and failed to take into account each client’s individual circumstances or objectives.

The court also found that the bonuses paid to the three advisers, which were paid when the clients settled on property offered through Equiti Property, influenced the advice they provided and breached conflicted remuneration laws.

“Misconduct exploiting superannuation savings is an ASIC enforcement priority. In this case the Court found bonuses paid to advisors influenced the advice they provided, resulting in poor financial outcomes for the consumers involved,” Sarah Court, deputy chair of ASIC, said.

“Financial services licensees who employ advisers to provide personal financial advice need to ensure that they place their clients at the forefront. The size of today’s penalty demonstrates the seriousness of this misconduct.”

In his judgments, Justice Goodman observed that “little or no heed was paid to the particular circumstances of the clients”, with clients not being given sufficient time to understand the advice given to them. The advice, he said, was clearly focused on “manoeuvring the clients into property purchases through SMSFs”.

His Honour added: “The contravening conduct was plainly deliberate and extended over a period of several years”.

ASIC cancelled Equiti FS’s AFSL on 7 November 2024.

Tags: ASICNewsSuperannuation

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Comments 2

  1. William says:
    8 months ago

    At last! Their advice to investors that complained was to tell them to double down on another property.

    Reply
  2. Greg says:
    8 months ago

    Good Start !

    Reply

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SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

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