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Home News

CountPlus acquires stake in SMSF advice firm

National accounting network CountPlus has acquired a 40 per cent stake in a Melbourne accounting and financial advice firm.

by Jotham Lian
April 30, 2019
in News
Reading Time: 2 mins read

CountPlus has announced the acquisition of a 40 per cent interest in Rundles Prime Pty Ltd and a 20 per cent interest in Rundles Financial Planning Pty Ltd.

Rundles Financial Planning provides administration, auditing and financial advice services to SMSFs.

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The principals of the 25-year-old Melbourne-based accounting practice will retain 60 per cent of the firm under CountPlus’ owner-driver partner model.

The existing key principals and management personnel of Rundles will remain in place.

The acquisition extends the CountPlus network from 17 to 18 member firms and is expected to be earnings accretive in the first year. Consideration for the investment is a cash payment of $2.481 million.

The latest acquisition marks CountPlus’ third acquisition in six months, following a minority stake in Victoria-based O’Brien Accountants & Advisors last year after its change in business model, and the acquisition of Coffs Harbour firm Kerry Albert & Co earlier this year.

CountPlus chief executive Matthew Rowe said that the investment was another step in the ASX-listed business’s turnaround strategy.

“The Rundles business has a proven track record of excellence in client services for over 25 years. The principals and team are also much valued as part of the community. Through our rigorous selection process, we have ascertained that the business and people are an excellent fit for the CountPlus network,” Mr Rowe said.

“We are focused on realising our vision to become Australia’s leading network of professional accounting and financial advice firms, aligned through shared values, mutual success and our sense of community. This investment in Rundles is another encouraging step towards our vision reaching fruition.”

Tags: News

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SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

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