X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the SMSF Adviser bulletin
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
Home News

CountPlus acquires Accurium

CountPlus has confirmed the acquisition of the SMSF actuarial provider as it looks to expand its core service delivery to accounting firms and SMSF professionals.

by Tony Zhang
October 20, 2021
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

CountPlus Limited has entered into an agreement to acquire Accurium for an acquisition price of $9 million from Challenger Limited.

The company said the acquisition of Accurium, one of Australia’s leading suppliers of actuarial certificates and education services to the SMSF sector, is highly strategic and provides CountPlus the opportunity to expand its core service delivery to accounting firms and SMSF professionals across Australia.

X

The acquisition is the second transaction under the CountPlus ‘core-related’ strategy to invest into activities that are concerned with inputs and/or outputs in core, firm-related activities and that have a regulatory aspect or that enable/enhance core firm activities.  

The Accurium acquisition announced today follows the May 2021 announcement of a 51 per cent acquisition of Wealth Axis, a paraplanning, technology and administration services business.

CountPlus will hold an 85 per cent shareholding in Accurium with Key Management Personnel holding 15 per cent, aligning with the CountPlus Owner Driver-Partner (OD-P™) strategy. Douglas McBirnie will become Managing Director of Accurium, and all current serving team members will be retained by the business.   

Matthew Rowe, chief executive officer and managing director of CountPlus, said CountPlus has a strong platform to integrate and grow the Accurium business and to leverage the CountPlus competitive advantage within the accounting and SMSF administration service sector in Australia.

“Accurium sits naturally within our network and has a subscriber base of some 3,000 accounting firms and 11,000 SMSF professionals who require the efficiencies of online, automated actuarial certification and supplementary education and technical services,” he said.

“The Accurium business is an online service provider, is highly automated, using proprietary actuarial calculators. It is technology-enabled with an ability to scale up as an ageing population transition their SMSFs to retirement phase. Accurium estimates the current addressable market for SMSF Actuarial certificates is circa 140,000 funds.

“Like CountPlus, Accurium is a reputable business with a values-led team seeking to make a difference to clients. We look forward to welcoming the team to CountPlus and to realising the growth and earnings potential of the core-related Accurium business,” Mr. Rowe concluded.

 

Related Posts

Move assets before death to avoid tax implications: SMSF legal specialist

by Keeli Cambourne
November 25, 2025

Mitigating the impact of death benefit tax can be supported by ensuring the SMSF deed allows for the transfer of...

Investment rules can decide if crypto is a safe call

by Keeli Cambourne
November 25, 2025

Before investing in cryptocurrencies like bitcoin, SMSF trustees have to consider whether it complies with the SMSF investment rules, a...

Impact of EOY shutdown on new SMSF registrants

by Keeli Cambourne
November 25, 2025

The ATO has warned trustees that its end-of-year shutdowns may cause delays for new SMSF new registrants.

Comments 2

  1. Bruce Phillips says:
    4 years ago

    Challenger acquired Accurium for $25m. Sold for $9m. Another poor transaction in the world of SMSF

    Reply
  2. Here we go again says:
    4 years ago

    CBA / Bank style Vertical Integration, here we go again.
    Why on earth the RC & old Hayne didn’t address the most pressing and massive Elephant in the Advice room of Vertical Integration.
    Had Hayne done his job properly he would have killed vertical integration of product and advice.
    Then Advisers would have had a chance to get rid of the massive BS Over Regulation that is hugely designed to try to make vertically integrated advice smell like roses, when mostly it smells like CRAP!!!!
    [b]Clearly NO amount of BS Regulation can make CRAP smell like Roses. [/b]
    History repeating it self sadly : – /

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Strategy
  • Money
  • Podcasts
  • Promoted Content
  • Feature Articles
  • Education
  • Video

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited