Tim Keegan will fill the newly-created role of head of SMSF for AMP Capital from late this month, having most recently headed up NAB’s online share trading business nabtrade.
AMP Capital director of retail and corporate Craig Keary said the appointment will make AMP Capital one of the first fund managers with a dedicated SMSF executive. Mr Keegan will bring significant customer and strategic expertise to the company’s SMSF business, he added.
“Tim is a proven leader with a deep understanding of the retail market and the distinct needs of retail clients. His experience in strategy development, building businesses from scratch and identifying commercial opportunities will be critical to AMP Capital’s move into this largely untapped market,” Mr Keary said.
Mr Keegan will work closely with AMP Capital’s retail team and the AMP SMSF business to develop customer-focused investment solutions.
AMP Capital said it is developing solutions specifically designed for the SMSF segment, which will be available in 2014. These will provide SMSF investors with access to the full suite of AMP Capital investment capability, including assets that are typically difficult for this group to hold in their portfolios.
Prior to his role at NAB, where he started in 2009, Mr Keegan was head of online trading at Macquarie, where he led the development of Macquarie’s online trading business. He joined Macquarie from E*Trade Australia where he headed up strategic alliances and the bank’s call centre, AMP Capital stated.



Jim – thanks – I have made comments in the same vein as yours on this site.
Advisors did nothing for me for 20+ years. Considered me a mug punter. Now I have a SMSF – suddenly “they” are interested in “helping” me. Advising me! I have some “advice” of my own….
I am reading AMP’s recent SMSF press with some scepticism; now in today’s ‘Broadens’ article I see ‘largely untapped market’, ‘identifying commercial opportunities’ and ‘AMP Capital Investments’ – I must protest! I know this is SMSFAdvisor and AMP exists to make money. However, unless Tim and other AMP management grow to understand and accept the rationale and modus operandi of typical (retail) SMSF trustees/members, then AMP (as others) will not succeed in this ‘market entry’. SMSF (individuals) typically are necessarily taking responsibility for what savings they have accrued, to facilitate their retirement income independence, rather than let these savings be a money pit to support countless faceless financial industry minions without any tangible benefit to their SMSF capital. I am still waiting for a corporate business model/product that meaningfully addresses the practical needs of small to medium value SMSF individuals – good luck to you one and all – we are many.