X
  • About
  • Advertise
  • Contact
Get the latest news! Subscribe to the SMSF Adviser bulletin
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
  • News
    • Money
    • Education
    • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
No Results
View All Results
Home News

Betashares to enter Australian super industry

Betashares is establishing itself in the sector with its acquisition of the superannuation business arms of Bendigo and Adelaide Banks.

by Keeli Cambourne
September 28, 2023
in News
Reading Time: 2 mins read
Share on FacebookShare on Twitter

It will mean the company can now expand its offerings from ETFs into the broader financial services sector.

The Australian superannuation system is the fourth largest pension market globally with over $3.5 trillion dollars in assets, forecast to grow to over $9 trillion by 2041.

X

As part of its acquisition strategy, Betashares intends to use its investment scale, experience and operational and risk management capabilities to grow its presence in superannuation and deliver better outcomes to members.

“For most Australians, superannuation is the largest asset outside of the family home and plays a key role in each Australian’s wealth journey and retirement outcomes,” said Betashares CEO Alex Vynokur.

“As such, while ETFs will always remain the bedrock of our business, we are equally determined to bring our ethos of diversification, cost-effectiveness, investor education and engagement into the superannuation sector, and it is a natural next step in our growth strategy.

“We have been actively exploring entry strategies for some time, and have a long-term plan to significantly invest in building our superannuation presence.”

Betashares’ planned acquisition of Bendigo Superannuation from Bendigo and Adelaide Bank is subject to regulatory approvals and is expected to be completed in 2024. Currently, Bendigo Superannuation has assets of $1.4 billion and more than 19,000 members.

Along with progressing its broader growth strategy, Betashares intends to add further scale to its leading range of ETFs with investment in product development, client service and investor education.

Mr Vynokur said Betashares currently serves over one million Australian investors and their financial advisers.

“Over the course of the next decade, we have a vision for the firm to continue developing into a leading, independent Australian financial services business,” he said.

“We are driven by our vision to help Australians achieve financial progress and we are motivated to bring more client focus, education and genuine innovation into the Australian superannuation industry.”

Tags: NewsSuperannuation

Related Posts

Move assets before death to avoid tax implications: SMSF legal specialist

by Keeli Cambourne
November 25, 2025

Mitigating the impact of death benefit tax can be supported by ensuring the SMSF deed allows for the transfer of...

Investment rules can decide if crypto is a safe call

by Keeli Cambourne
November 25, 2025

Before investing in cryptocurrencies like bitcoin, SMSF trustees have to consider whether it complies with the SMSF investment rules, a...

Impact of EOY shutdown on new SMSF registrants

by Keeli Cambourne
November 25, 2025

The ATO has warned trustees that its end-of-year shutdowns may cause delays for new SMSF new registrants.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
SMSF Adviser is the authoritative source of news, opinions and market intelligence for Australia’s SMSF sector. The SMSF sector now represents more than one million members and approximately one third of Australia's superannuation savings. Over the past five years the number of SMSF members has increased by close to 30 per cent, highlighting the opportunity for engaged, informed and driven professionals to build successful SMSF advice business.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Strategy
  • Money
  • Podcasts
  • Promoted Content
  • Feature Articles
  • Education
  • Video

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Money
  • Education
  • Strategy
  • Webcasts
  • Features
  • Events
  • Podcasts
  • Promoted Content
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited