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SMSF Awards: Showcasing Technology Provider winners

By tzhang
July 08 2021
3 minute read
SMSF Awards
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SMSF Adviser has announced the winners of the technology categories in this year’s SMSF Awards.

In the sixth round of category showcases for the 2021 SMSF Awards, SMSF Adviser can reveal that Class Super has won the SMSF Software and Administration Platform Provider of the Year. Further showcases of the award winners will be announced across the week.

SMSF Awards 2021


It has been another changing year for the SMSF sector as it moves past the onset of the COVID-19 pandemic last year and the resulting economic downturn.

This year has been a time of change for many in the SMSF sector, as super contribution thresholds change and a new era begins for the industry with the implementation of the auditor independence standards. 

Superannuation has also seen greater focus on retirement outcomes as highlighted in this year’s array of federal budget changes. Furthermore, the ATO and the SMSF sector have continued to work tirelessly together to address some of the unforeseen issues arising from the current environment. 

As always, SMSF professionals and their clients have relied heavily on SMSF service providers to guide them through this period of change. Partnering with firms that are adaptable and agile is critical at the moment and has a direct impact on the confidence and satisfaction of clients. 

Now in its eighth year, the SMSF Awards recognises the excellence and innovation of the best-performing operators servicing SMSF professionals. The winners are based on a survey which was distributed to SMSF Adviser’s database of SMSF professionals. The results were collated and determined by an independent analyst.


Highly commended: BGL

With the impact of COVID-19 requiring reviews of investments and changes to strategies, having access to timely information on assets and balances and being able to execute changes quickly is essential. SMSF software plays a critical role in this for SMSF professionals. With the advancement of SMSF software in recent years removing more and more manual processing, it has also given advisers and accountants more time to assist their SMSF clients with critical decisions in this volatile environment. 

Andrew Russell, CEO, Class Super

Class is delighted to have won two categories in the annual SMSF Awards, being awarded both SMSF Software Provider of the Year and SMSF Administration Platform of the Year for Class Super. This is wonderful recognition for the business and the work that is being done under our three-year Re-imagination strategy.

This is exciting both for the people within the Class business, and for our strategic partners that help Class deliver the service that it does today.

The entire team at Class is very proud that their hard work is being recognised, as they continue to focus on delivering industry-leading automation and time-saving technology to our customers.

This has been a time of rapid growth for the Class business, and it is always encouraging to see our products perform well through these awards. We are pleased to continue the momentum from our recent wins at the Australian Digital Technology Awards, where Class was named Wealth and SMSF Established SMSF Business of the Year, while NowInfinity was awarded Wealth and SMSF Mid-Range Business of the Year.

Our transformation strategy is on track to revolutionise the Class business, but we know that, as a provider of technology solutions to the wealth accounting sector, we must never stop innovating and evolving what it is that we do. To achieve ongoing success, we continue to develop for the future.

That work includes building our next-generation technology stack, while continuing to develop and expand our portfolio of solutions, including the ongoing development and expansion of Class Trust, launched last year.

We are also focusing on leveraging our recent acquisitions to build a market leadership position in the legal documentation and corporate compliance space. We expect our ongoing investment into our core product suite and the launch of new features to further improve our customers’ satisfaction with Class.

As these awards are based solely on the experiences and insights of SMSF practitioners that use these services every day, they really encapsulate what we aim to deliver at Class — a user experience that helps transform the ways our customers can work.

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Tony Zhang

Tony Zhang

Tony Zhang is a journalist at Accountants Daily, which is the leading source of news, strategy and educational content for professionals working in the accounting sector.

Since joining the Momentum Media team in 2020, Tony has written for a range of its publications including Lawyers Weekly, Adviser Innovation, ifa and SMSF Adviser. He has been full-time on Accountants Daily since September 2021.