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Software platform rebrands following acquisition

Class Limited
By Adrian Flores
13 March 2020 — 1 minute read

An SMSF software firm has launched a new brand identity, saying its recent acquisition is a demonstration of a new direction.

Following Class Limited’s acquisition of NowInfinity in January for a maximum enterprise value of $25 million, it said it is “entering an exciting period of growth”.

The software provider said the launch of the new brand “demonstrates the direction and momentum of our business”.

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“Our new chapter has already started with the application of our new brand in the Class platform and a visual refresh of our public website,” Class said on its website.

“This is only just the beginning, and we look forward to bringing you more exciting developments over the coming months.”

Adrian Flores

Adrian Flores

Adrian Flores is the deputy editor of SMSF Adviser. Before that, he was the features editor for ifa (Independent Financial Adviser), InvestorDaily, Risk Adviser, Fintech Business and Adviser Innovation.

You can email Adrian at This email address is being protected from spambots. You need JavaScript enabled to view it..

Software platform rebrands following acquisition
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