Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
subscribe to our newsletter

SuperAA rebrands to Seamless SMSF

Aidan Curtis
10 February 2020 — 1 minute read

SMSF administration and audit firm Superannuation Advisors Australia (SuperAA) is set to change its name to Seamless SMSF.

The name change was intended to provide a more accurate reflection of the company’s service delivery and product suite, SuperAA said.

Chief executive Mike McHenry originally founded the business in 2013 to provide audit services and technical support to accounting firms servicing SMSF clients.

Advertisement
Advertisement

Mr McHenry said the name change comes after the deliberate choice to specialise as an SMSF provider rather than participating in the broader advice or planning space.

“As a consequence, we needed a brand that best reflects what we do and how we do it, a brand to take us into the future, and this is precisely what Seamless SMSF does,” he said.

“Our value proposition has always been to offer a simple, ‘seamless’ solution in the SMSF space.

“From this, the aim is to make our new name, Seamless SMSF, the premier brand in our industry.”

The group said in the six years since its founding, it had become one of the largest SMSF providers in the market, and now services more than 10,000 SMSFs across over 190 client firms.

SuperAA said its name change to Seamless SMSF would take effect from 10 February.

The announcement comes following the group’s recruitment of former SuperConcepts general manager of business development Stephen Doulgeridis as general manager for Victoria in November.

SuperAA rebrands to Seamless SMSF
smsf logo
smsfadviser logo
join the discussion

Latest poll

Do you think the government will make significant changes to the taxation of super in the Budget this year?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.