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SuperConcepts restructure sees closer AMP ties

Lara Bourguignon
Sarah Kendell
10 October 2019 — 1 minute read

SMSF service provider SuperConcepts will retain a closer relationship with parent company AMP following a restructure announced on Thursday.

The changes, which come as part of a broader AMP management reshuffle, see SuperConcepts chief executive Lara Bourguignon elevated to managing director of superannuation, retirement and platforms within the wealth giant.

The group has also unveiled a new transformation strategy that will focus on “simplifying and optimising existing platforms and operating models” and “growth via strategic relationships and technology-led alternate revenue streams”, SuperConcepts stated.


Ms Bourguignon said the changes would not have any affect on the group being run independently of AMP to retain its “entrepreneurial mandate”.

“This new role will expedite new opportunities to better leverage our strengths by collaborating more effectively with AMP to help serve the changing needs of high-net-wealth clients,” she said.

Ms Bourguignon added that a key focus for the business going forward would be around software development through its Super Concepts Innovation Lab, and looking at leveraging those technological developments through the broader AMP wealth business.

“After an aggressive acquisition growth strategy, our focus at Super Concepts turned to migrating our clients to a consistent technology platform and dashboard experience,” she said.

“While this work continues, our next frontier is to leverage the strategic relationship with AMP and determine how to better serve Australia’s biggest adviser network.”

Ms Bourguignon said SuperConcepts would also offer an outsourced software development capability to AMP and the wider market.

“We see smaller companies that need software development but don’t have the size for internal development teams and are forced to use external consulting firms and we think we can help them,” she said.

“We are very excited about a future that will deepen our collaboration with AMP’s adviser network while we continue to disrupt the SMSF market with technology-led innovations.”

SuperConcepts restructure sees closer AMP ties
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