subscribe to our newsletter

Accounting network eyes SMSF firms in major overhaul

puzzle acquire850
Katarina Taurian
13 June 2018 — 1 minute read

Countplus is halfway through a significant overhaul of its business and expansion strategy, and its chief executive sees SMSF services as a central component to its future network growth.

The ASX-listed business is 12 months into “completely changing” its business model, from one that wholly owns firms within its network to one that takes a minority stake.

At the moment, the business is in the process of selling down equity in firms where it has a majority stake.


Countplus chief executive Matthew Rowe said the business has significant interest in firms with an SMSF service line, given the market demand for financial planning and retirement-centric services.

“I can see a time where, for every $100 a firm brings in, $60 of that will be from accounting and $40 of that will be from financial planning and SMSF services. We see it as a growth area,” Mr Rowe told SMSF Adviser.

Mr Rowe sees “huge” unmet needs for advice — particularly related to tax, superannuation and financial planning — in the small business people market.

Countplus recently hired the ex-chief executive of the Bentleys accounting network, Mark Chapman, as chief operations officer. He is behind much of the face-to-face network relations, including training and development.

“He is currently meeting with the managing principals of every one of our firms to do a deep dive into their key priorities,” Mr Rowe said.

Countplus currently has 17 firms in its network across Australia.

This email address is being protected from spambots. You need JavaScript enabled to view it.

Accounting network eyes SMSF firms in major overhaul
puzzle acquire850
smsfadviser logo
join the discussion

Latest poll

What is the best solution to improve access to SMSF advice?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.