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Fintech firm to undertake study into financial advice

Financial advice
Miranda Brownlee
28 November 2017 — 1 minute read

A fintech firm that provides online services for managing client data is conducting a national study into client experiences of financial advice, in a bid to improve the public perception of financial advice.

Fintech firm Valuiza will conduct an Australia-wide study of the state of financial planning by gathering feedback from existing clients of practices to measure their experience and intentions. It is currently inviting advice practices to participate in the study.

Valuiza chief executive Ray McHale said the goal of the initiative is to improve the public’s perception of the industry and encourage more Australians to seek the financial advice they need and demonstrate the value that planners deliver.


“The results will be used to generate a major report to share positive stories with the public, while educating the industry and its practitioners to drive change,” said Mr McHale.

The data for the report will be collected during January and February next year with practices able to review the results in real time, he said. The results for individual practices will be confidential.

Mr McHale said there remains a lot of mistrust among Australian consumers towards advisers, largely due to instances of unethical conduct and poor culture, where some investors and consumers were sold products and strategies that didn’t meet their needs or expectations, or were defrauded.

“This less than stellar reputation is adversely affecting consumer trust and confidence. Regulatory bodies are addressing some of the core issues, but I believe members of the industry have a huge role to play in reversing the current negative perceptions,” he said.


Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

Fintech firm to undertake study into financial advice
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