Appetite increasing for mobile financial services, says BT
Data from BT Financial Group and Investment Trends shows an increase in the take-up of mobile applications for accessing or providing financial services.
BT Financial Group says based on login data on its BT Panorama app, adviser logins are now at 87 per cent.
Since its launch in June 2015, the BT Panorama app has been downloaded 8,000 times. In May 2017 alone, there were 875 downloads, according to BT.
Research conducted by Investment Trends shows that 38 per cent of advisers are seeking to improve the client engagement experience through the use of tablet devices for client reviews, and 37 per cent use table devices for client meetings.
Twenty-three per cent are providing smartphone or tablet access for non-transactional engagement, the Investment Trends data showed.
BT Financial’s general manager – platforms and investments, John Shuttleworth, said BT Panorama has now also added new functionalities to its iOS and Android app.
“This [includes] external assets view, fee detail and tailored investment research and market data,” Mr Shuttleworth said.
He said investors are also embracing mobile functionality and logging in more than three times a week.
“Investors are most commonly viewing their balance and transaction history, making deposits and paying bills, and accessing market information and investment details,” Mr Shuttleworth said.
“Advisers are telling us that when their clients are using the app, clients are more engaged with their investments and this makes portfolio performance and review conversations more constructive.”