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SMSF services set to expand, says CBA

Miranda Brownlee
04 April 2017 — 1 minute read

Unlicensed SMSF accountants may need to broaden the advice services they offer to retain their clients, with some SMSF trustees demanding a more holistic service, according to a new report.

The report compiled by CBA and the SMSF Association, The SMSF Report, revealed there is an even split between the proportion of SMSF trustees seeking advice from an accountant and those seeking advice from a financial adviser.

The report showed that 48 per cent of SMSF trustees seek advice from an accountant and 48 per cent of SMSF trustees seek advice from a financial adviser.


However, CBA head of SMSF customers Marcus Evans said this may be more representative of the past, rather than the future.

Mr Evans said many younger individuals setting up SMSFs fit into an ‘outsourcer’ or ‘coach seeker’ profile rather than the traditional self-directed profile of an SMSF investor.

“[Most SMSF trustees] have started with an accountant and grown up with the accountant, they rely on the accountant for tax and compliance. That’s a snapshot of what has been, it’s not necessarily a picture about where we’re going,” he said.

Mr Evans said the new generation of SMSF investors require a wider range of holistic advice services.

“When you combine that with the change in the requirement for accountants to be licensed, it paints a different picture of what the future is going to look like,” he said.

The report also revealed that accountants are generally the most likely to suggest the set-up of an SMSF, with 34 per cent of SMSFs established on the advice of an accountant.

Thirty-two per cent of SMSFs were set up because the trustee decided to themselves, while another 29 per cent were set up following advice from a financial adviser.

Nineteen per cent of SMSFs still don’t have any kind of adviser, the study found.

It also showed that 50 per cent of advised SMSFs and 59 per cent of unadvised SMSFs want more support.

The main types of advice SMSF trustees are looking for are pension strategies advice, with 14 per cent of SMSFs requiring this advice, retirement planning at 14 per cent and estate planning at 12 per cent.

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

SMSF services set to expand, says CBA
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