Ellen Brown commenced her new role as market development director at NowInfinity on Tuesday.
She will be responsible for increasing the company’s bandwidth in the marketplace and will help service the existing client base to ensure clients are making the most of its services.
Ms Brown said the role will also involve helping NowInfinity break into new markets and building its presence.
“NowInfinity is obviously in the SMSF documentation space so we want to leverage on the client base that we have, and ensure as many people as possible know about it,” she said.
“We’re going to be growing the NowInfinity team [also].”
The immediate focus will be the budget reforms and ensuring clients have updated their trust deeds where necessary to comply with the new reforms or implement strategies.
“That’s my first tackle point … it will become a lot bigger than that, but at the moment that will be a big push, making sure that accounting firms are across the new legislation and that they have documentation that backs that up,” Ms Brown said.