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Consultant flags untapped opportunity for larger SMSF firms

Miranda Brownlee
27 July 2015 — 1 minute read

With the complexities of SMSF services increasing, there is an opportunity for larger SMSF firms to offer annual review services to practices only servicing a few SMSFs, says an industry consultant.

Speaking to SMSF Adviser, Mayflower Consulting director Sarah Penn said smaller operators only managing 15 to 20 SMSFs may struggle to remain on top of the details and intricacies of self-managed super and miss opportunities for their clients.

“The problem is that if you’ve got 15 or 20 SMSF clients, they’re likely to be precious clients like all your other ones,” said Ms Penn.


“There’s an opportunity for someone to set up some sort of annual review service for [SMSF practitioners] who only have a limited number of SMSFs, to check trust deeds, strategies and what have you [while the practitioner] maintains their client relationship.”

These smaller SMSF firms will then have the confidence that the advice they are providing clients is high-quality, she said.

Ms Penn said estate planning and intergenerational wealth is currently another untapped area in the SMSF industry.

“These days SMSFs are used in a big part for wealth transfer,” she said.

“That means the way the SMSF is set up in the first place needs to support the thinking that eventually when the people that own the SMSF die, the money goes to the dependants or their kids in the way that they want it to happen.”

Ms Penn said that with the ageing population, estate planning issues will only become more prevalent.

Clients want to feel comfortable that when they die or lose capacity and are unable to continue running their SMSF, that the right outcomes occur, she said.

“I think there’s a big opportunity to really look after your clients properly [in this area],” Ms Penn said.

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

Consultant flags untapped opportunity for larger SMSF firms
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