The awards, held in partnership with homesales.com.au, are a new, unique initiative that will allow both new and seasoned investors to vote for their most trusted property professionals. In less than four weeks, more than 500 property businesses have already secured nominations from investors. Every category has attracted votes, with investors from every state having their say.
Terry Braithwaite, associate publisher of SMSF Adviser, said the awards demonstrate that happy customers are always willing to share their experiences, and he encouraged advisers to use this as an opportunity to reach out to their clients and get some feedback and engagement.
“It’s great to see so many SMSF professionals across the different states being recognised for changing the lives of their clients,” he said. “SMSF professionals play a key role in helping motivated and self-sufficient investors build their wealth and happy customers are always willing to endorse and recommend the businesses which have made a difference,” he said.
“Property investment through SMSFs has had its fair share of scrutiny from the banks, politicians and commentators in recent months – but the response from trustees to the Investors Choice Awards proves sound operators in this space will always appeal to smart and savvy investors.”
Marketing collateral for SMSF professionals to send to their database is available here.
Homesales.com.au general manager Rhett Dallwitz said endorsements by real-life investors who have experienced the ups and downs of property investment will carry significant weight – making an Investors Choice Award a valuable marketing tool.
“In today’s reputation economy, the recommendations of investors are vital. Industry awards are good at rewarding excellence from peers, but it is far more important to be recognised by actual investors," he said.
"The reputation of the investment and advice sector has been damaged over recent years and so to find out what investors actually think and who they trust is vital.”
Awards will be made across all categories on a state-by-state basis, highlighting the localised nature of property investment and the individual services provided in different markets across Australia.
The voting process will run until 31 July and is open to investors who have used a professional to support the purchase of a property (whether an investment property or owner-occupied).
It is possible to vote across multiple categories as well as for multiple companies.
As well as supporting their preferred property professional or organisation, participants have the opportunity to go into a draw to win an Apple Watch or Samsung Gear S.
For more information about the Investors Choice Awards, please click here.