subscribe to our newsletter

‘Innovational disruption’ to impact SMSF demand, says Deloitte

Miranda Brownlee
04 June 2015 — 1 minute read

New service offerings and solutions aimed at fulfilling a consumer desire for greater control could negatively affect the growth of SMSFs over the next few years, according to Deloitte.

Speaking at a media event in Sydney yesterday, Deloitte partner for financial services, assurance and advisory Phillip Hardy said the fundamental driver of growth in the SMSF sector has been the idea of obtaining “greater control or a least an initial perception of greater control”.

“If you think about the phenomenal growth of SMSFs as a desire for greater control, then the instrument of today is a SMSF,” said Mr Hardy.


“Innovational disruption in service offerings and other solutions that deliver on this underlying desire could [therefore] have an impact.”

Mr Hardy said while many of these non-SMSF service offerings and solutions are not yet on the market, there are already some that deliver on the need for greater control today, although they are not yet understood by consumers.

Deloitte director and partner of financial services, assurance and advisory, Andy Abeya, said there will also be greater specialisation within the SMSF industry.

“We will see a lot more SMSF specialists coming into the market but not being the key adviser that clients go and see; it will be through that relationship that [clients] access those groups of subject matter experts,” Mr Abeya said.

Mr Abeya also expects advisers to come from a wider array of backgrounds.

“I’m not quite sure as to where the future pool of SMSF advisers will come from. I think accountants definitely have a value given the close relationship between tax and superannuation within the SMSF environment, but I expect we’ll see advisers come from all different types of backgrounds,” he said.

“Advisers or organisations that push more around the relationship side of things will need advisers with much stronger interpersonal skills whereas those that focus a lot more around the technical, will need to rely more on those technical experts which may or may not come from finance or accounting backgrounds.”

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

‘Innovational disruption’ to impact SMSF demand, says Deloitte
smsf logo
smsfadviser logo
join the discussion

Latest poll

Are you in favour of abolishing the AFSL system?

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.