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SMSF advisers leading the charge on direct shares

SMSF advisers leading the charge on direct shares

18 November 2014 — 1 minute read

The rapid increase in direct investing was due to SMSF-focused advisers, according to a managed discretionary account specialist.

Chief executive of managedaccounts.com.au David Heather said there has been a definite trend toward the upskilling of advisers and the use of professional business systems around direct share investing.

“This shows how much care good advisers do take in their business,” said Mr Heather.


Advisers realise, he added, that “managed accounts are not only part of a client portfolio”.

“They allow advisers to differentiate themselves, enhance the client experience, boost back-office efficiency, drive down fees and ultimately increase the value of their business,” he said.

Mr Heather added that in terms of managed accounts, there is no one-size-fits-all model for SMSF investors focused on listed investments.

He also stressed that SMSF portfolio design must extend beyond direct equities.

“Advisers [need] the discretion to advise across a broad range of asset classes including cash, term deposits, fixed income, managed investment schemes, LICs, ETFs and managed funds,” Mr Heather said.

SMSF advisers leading the charge on direct shares
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