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SMSFs driving APRA funds to innovate: Mercer

Miranda Brownlee
03 July 2014 — 1 minute read

The increasing popularity of SMSFs is driving traditional funds to develop solutions that are more tailored to their clients, according to new research from Mercer.

A research paper stated there has been an increase in the number of traditional super funds offering direct investment options.

“This provides existing members with a facility to directly purchase shares, term deposits, exchange-traded funds, infrastructure and property within the super fund structure,” the paper said.


The report argued that direct investment options have a clear advantage over SMSFs since members can access unlisted assets not available within an SMSF structure.

The paper noted, however, that bolt-on SMSF servicing means choosing between APRA-regulated superfunds and SMSFs may no longer be a mutually exclusive choice.

“The emergence of SMSF servicing solutions provides members the freedom of running their own superannuation account, while retaining the scale benefits of an institutional fund and receiving assistance with the management of required administration and compliance functions,” said the paper.

Miranda Brownlee

Miranda Brownlee


Miranda Brownlee is the deputy editor of SMSF Adviser, which is the leading source of news, strategy and educational content for professionals working in the SMSF sector.

Since joining the team in 2014, Miranda has been responsible for breaking some of the biggest superannuation stories in Australia, and has reported extensively on technical strategy and legislative updates. Miranda has also directed SMSF Adviser's print publication for several years. 

Miranda also has broad business and financial services reporting experience, having written for titles including Investor Daily, ifa and Accountants Daily.

You can email Miranda on: This email address is being protected from spambots. You need JavaScript enabled to view it.

SMSFs driving APRA funds to innovate: Mercer
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