SMSF service provider OneVue has announced plans to “extend” its services beyond the SMSF sector to include industry super funds.
In a statement, OneVue said it had “opened the lines of communication” with industry funds to “create competitive advantage in the prevention of members leaving to establish SMSFs”.
“Increasingly we are looking to…help industry funds to engage with their members more, but in a more holistic way,” OneVue chief executive Connie Mckeage told SMSF Adviser.
“It is not a product sale, it is actually a member experience which is quite different,” she said.
Speaking to SMSF Adviser, a OneVue spokesperson also said “we are basically signalling to industry funds that we do have an offering suitable for them”.
“We see this offering as ideal for industry funds because a lot of them are saying that [members] are exiting to create SMSFs because they want greater control and independence,” the spokesperson added.
Ms Mckeage said a number of industry funds had been making “inroads” to providing increased choice for clients when it comes to investment making decisions.
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